The change in tone at this point of the chapter is obvious. Our writer - for the very first time in this letter - calls these persecuted Jewish believers "beloved"(9). And there's nothing very striking about that at first glance. Many letters in the New Testament are peppered with endearing terms for those addressed. But I think there is an important lesson for the church if we pause a minute and think the whole context of that term - "beloved" - right through.